Shady was born in Khartoum, Sudan and raised in Cairo, Egypt. The song Bang Bang (My Baby Shot Me Down) by the Audio Bullys with vocals by Nancy Sinatra influenced the mood of his collection and embodies the mindset of the man wearing his clothes. The silhouette represents the weight of the world on his shoulders but standing strong and being a fighter. Further inspiration was found in Islamic military costume, architecture, the Japanese anime TV show Grendizer, and the work of Shady Abdel Salam, a famous Egyptian cinematographer, director and costume designer.