With a focus befitting the bay of start ups, SFFW2011 deeply involved social media and technology, bringing in expert bloggers, web-focused entrepreneurs, emerging talents and students alongside seasoned designers. Among some of the events were workshops held at Apple, Fashion Bloggers Connect at EFactor Headquarters and the invite-only industry party at (undisclosed location if you’re not on the inside). The runways were walked at Madrone Studios, each night showcasing a different theme; Emerging Designers on Friday and Ready To Wear Saturday, wrapping up on Sunday with a showcase of Couture and the Avant-Garde.
In the case that you missed this fine affair (which lasted August 8- 14), there will be more next year and even sooner, as SFFAMA hosts the 2011 San Francisco Fashion Awards (nominations are closed, but voting has begun!) on the 28th.