Will Work for Shoes, by Susan Ashbrook, explores the ins-and-outs of effective celebrity product placement. Ashbrook pioneered the field of celebrity marketing, starting her own company, Film Fashion, that acted as a liaison between major fashion houses and Hollywood celebrities. Her book offers strategies and tips for budding designers (or anyone with a great product!) to gain exposure for their clothing – exposure that could make you the next big thing.
So for all of you aspiring fashion designers (or marketing execs!), this book will let you in on all of the tricks of the trade and have your fabulous fashions on the red carpet in no time!
