Over the next year, VeryFirstTo, an online luxury retailer, will be launching up to 100 diverse up-and- coming designers who will get an online platform to compete with established brands. Placed amongst high-end fashion houses like Balenciaga, Dior, and Valentino, these designers will have a new level of exposure.
Founded by Marcel Knobil in 2012, VeryFirstTo is known for bringing their clientele state-of-the-art extravagant goods and making headlines for their price tags. The etailer showcases the latest luxury clothing, jewelry, tech and beauty items as well as highly sought after gifts, which are only shown for 59 days after their debut. This type of platform allows designers to be seen by consumers who enjoy the newest products brands have to offer. Placing them all on one platform it will allow customers a more wide-ranging shopping experience.
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Though the website displays the utmost indulgent items, VeryFirstTo also provides curated lists of exclusive products and experiences, some of which are selected by celebrity connoisseurs. Amongst the experts are designers Giles Deacon and Wayne Hemingway and Royal Ballet dancer Leanne Benjamin.
Text by Taisiya Vivien Moon, MA Fashion Journalism Alumna.
