H&M has had some pretty stellar collaborations over the last few years – Lanvin, Versace, Marni– just to name a few, but this may be their most exciting yet. As we reported a few months ago, the fast-fashion retailer has teamed up with Maison Martin Margiela, the Paris design house known for their conceptual, structured designs. There has been a lot of speculation as to what form the collection would take, but now the wait is over.
The first images from the ad campaign have been released, and we like what we see. Amazing coats, architectural shapes, sharp silhouettes. The shoot, directed by British artist Sam Taylor-Johnson, takes place on the streets of Paris, the perfect setting to debut this amazing collection. Items will hit stores November 15th, but you may want to start lining up now.