A still from the Tibi Fall 2012 video by Quentin Jones.
Campaign videoshave soared in popularity over the last few years, and have quickly become something we look forward to each season. A great film reminds us why we fell in love with a collection in the first place, and adds another level to the story that was told months earlier on the runway.One of our favorites, thus far, for the Fall 2012 season comes from Tibi.
Follow the jump to read more!
The vid features Quentin Jones, a UK-based artist and filmmaker, as both model and director. The kaleidoscopic adventure plays with shapes, colors, and paper cut-outs as it highlights favorites from the Fall 2012 collection. The film was created entirely from moving stills, Jones told Style.com, taking photos in “position after position, which is kind of robotic and sci-fi feeling.” Jones is quickly becoming a fashion industry favorite, having already directed short films for Kenzo, Chanel, and Victoria Beckham, and it’s easy to see why.