Online Social Shopping Democratizes Fashion Landscape
It’s amazing how a couple of years can change the world of fashion production.
In a recent post on Mashable.com writer Lauren Indvik explores how shoppers are deciding what is being sold in stores rather than fashion editors and department store buyers — but it’s mostly happening online.
In the article she states:
In an effort to drive deeper engagement between designers and those who purchase their clothes and accessories, a mix of established and lesser-known brands are now giving consumers opportunities to choose what gets produced and, in some cases, even what gets designed.
The result is both a more engaged shopper and less waste as manufacturers and retailers are better able to estimate demand before garments are produced.