Missoni Hits the Target Bullseye


The latest high-end label to grace the mass market racks of Target is the iconic fashion house of Missoni. With its signature zig-zag knits, Missoni (Rosita and Tai Missoni were guests of honor at the School of Fashion in 1998) joins fashion peers such as Proenza Schouler, Rodarte, Zac Posen, Richard Chai, Alexander McQueen, and Jean Paul Gaultier in Target’s “Go International” design collective club.

The ad above is one of the first looks we have of the collection. In it, the Missonis continue to show their strong sense of family with Margherita Maccapani Missoni posing in a look from the line.

[Source: NYTimes.com]