Karl Lagerfeld Likes Ice Cream

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Karl Lagerfeld is elevating the taste level of ice cream (as he did with those Coke bottles).

With actress Rachel Bilson and his favorite male model Baptiste Giabiconi, he created a three-part short film series about Magnum ice cream. Check out the video below:

Is Karl starting a trend? Can we expect designers to elevate the level of snack food? What are your thoughts?