NEW HIGH-END ECO-CONSCIOUS SHOP FEATURES ACADEMY OF ART UNIVERSITY ALUM AND LOCAL DESIGNERS
BY SYDNEY PFAFF
Deeply rooted in eco-friendly and socially responsible living, Eco Citizen is the most recent addition to the green-ism lifestyle and the new kid on Russian Hill’s popular shopping block. Owner Joslin Arsdale has created a store dedicated to promoting conscious consumerism by offering high-quality goods made with organic, fair trade, and recycled goods, as well as sweat-shop free garments and accessories.
Michael Carbaugh, a fellow Academy of Art University graduate, collaborates with Shepherd on the styling for photoshoots, as well as with Arsdale with art direction and visuals. “After having worked with Michael in New York in 2005, it’s great to be able to work together again on this exciting new project,” said Shepherd.
Shepherd’s original collection – the non-organic line – will be available for purchase at MAC in Hayes Valley next season, while her organic line will continue to be sold at Eco Citizen. Although the organic line was made from the same inspiration and ideas as the original fall line, doing the re-fabricating in organic fabrics was a challenge. As her line expands, Sara will definitely be keeping busy. “Being a small label, I still do all the pattern making and sewing of samples,” she said, “but we’ve had some amazing Academy of Art University interns working with. Learning to delegate has been key for me this past season!”
Eco Citizen, 1488 Vallejo St., 415-614-0100, ecocitizenonline.com