Assouline Supports Japan’s Relief Efforts

light-of-tokyo-coverAssouline (founded by former guests of honor, Prosper and Martine Assouline) announces the inception of its International Social Responsibility Campaign with a special initiative on the sales of The Light of Tokyo in conjunction with Japan Earthquake and Pacific Tsunami Relief Efforts. Fifty percent of the net proceeds of this title will benefit the local victims of the natural disaster through the American Red Cross. All channels of distribution, including Assouline e-commerce and boutiques and wholesalers worldwide, will participate in these efforts.

The remarkable collection of images within The Light of Tokyo is a tribute to the historic city of Tokyo and its grand urban architecture. The black and white photography of Jean-Michel Berts captures parks and gardens, Buddhist temples and shrines, and modern constructs at the peak of daybreak through light and shadow, all the while underscoring a Japanese cultural belief that darkness is a requirement for the beauty of light.

A photographer since age sixteen, Jean-Michel Berts has produced two additional tomes for ASSOULINE: The Light of Paris and The Light of New York. He has also done successful advertising campaigns for luxury brands Lancôme, Dior, and Cacharel. His photographs can be viewed at

Ito Seiko, born in Tokyo in 1961, is a comedian, television personality, and writer. After graduating from Waseda University, he worked at a publishing company, then as an editor at Hot Dog Press. He is the author of several unusual books, including No Life King and Sekai No Popusu.

The Light of Tokyo is available for purchase at Assouline Boutiques worldwide and through

For more information about the American Red Cross, please call (212) 875-2617 or please visit online at

The Light of Tokyo is available for purchase at ASSOULINE Boutiques worldwide and through
A direct link to the product page may be found here