Sarah Jessica Parker reigns over Halston

It’s official. Sarah Jessica Parker is going to be the president and chief creative officer of Halston.

The fact that she is wearing Halston on the poster of the Sex and the City 2 probably should’ve tipped us off.

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“I think this is a brand new kind of business model and it illustrates how serious I am about this position,” said Parker to Women’s Wear Daily. “I think it’s wonderful to feel invested in something.”

What are your thoughts? Is this position deserving? Or could this be a celebrity/designer disaster waiting to happen? (*cough*UngaroLindsayLohan*cough*)