Fashion Design Alumni Jenny Johansson Launches A Fashion Brand
2015 Academy of Art Fashion Design Graduate Jenny Johansson has been hard at work on the launch of her new Ragnhild brand and now it is ready to take off!
The new line showcases ten unique bomber jackets designed by Johansson from her original prints, all sewn and digitally printed in San Francisco.
The line’s launch party is slated to take place Thursday, July 7th at 5 pm, at Fig & Thistle, 313 Ivy Street, San Francisco. (Exclusive: The first 20 people to arrive at the Hayes Valley wine & beer bar for the event will get a Ragnhild tote.)
As the Ragnhild website’s puts it: “We aim to provide a stylish women’s wear label that inspires each individual customer to express themselves and make a memorable statement. Everyone is unique, and everyone has a story to tell, and Ragnhild wants to be part of their story.”
The Swedish-born designer combines a Scandinavian design aesthetic and a focus on sustainability, with the goal of creating “clothes that make a difference from the first step of the chain to the last, from when the fabric is selected until it is hanging in her customers’ closets.”
Congratulations to Jenny – she’s off to a great start!