Who said “ethical fashion’’ couldn’t be stylish? The opening of Amanda Hearst and Hassan Pierre’s Maison de Mode pop-up store at 125 Maiden Lane is just another example of why looking and doing good are not mutually exclusive.
Hearst, an editor, activist and Town and Country contributor, has been working on these issues for years, encouraging brands that require the use of organic, recycled and sustainably harvested fabrics and that promote a virtuous cycle in the developing world through artisan collectives.
When she partnered up with New York designer Hassan Pierre, known for his Way It Should Be and Basic Collections with a wide range of materials, from organic fabrics to discarded products, like cassette tapes – it was love at first sight, as the two shared their dream of creating a retail luxury concept boutique and e-commerce company.
Their first collaboration debuted last December at Art Basel Miami Beach and nearly sold out. “The funny thing is that I think a lot of people walked away not realizing that the items were ethically produced,’’ Hearst told the New York Times. “I basically made it my mission to prove that ethical fashion isn’t frumpy or bland.”
Far from it. “I want Maison de Mode to grow global,’’ Hearst added. If the San Francisco pop-up, located across the street from Gwyneth Paltrow’s goop MRKT, is any indication, they are well on their own way.
Wares include ready-to-wear looks from Organic by John Patrick, Tempest+Bentley, Anita Ko, a limited edition capsule collection from Amour Vert x Maison de Mode as well as fine jewelry, accessories and home goods.
Monday, May 30, is the last day to stop by so, so if you’re looking for a way to combine sustainability, social conscience and the latest stylish looks this Memorial Day weekend, be sure to visit!
Maison de Mode Pop Up Store, 125 Maiden Lane, San Francisco
Text: Paul Wilner, Full Time Fashion Journalism Instructor