Project White Elephant Trunk Show At Shop 657

Project White Elephant Trunk Show At Shop 657

Mark your calendars for November 7th! Project White Elephant’s new collection is launching at Shop 657!


Project White Elephant is a San Francisco based apparel brand, founded by the talented Danny Dinh, an alumnus of Academy of Art University School of Fashion. “By definition, a white elephant is a possession that is useless or troublesome; especially one that is expensive to maintain or difficult to dispose of,” Dinh explains on his site. P.W,E collection is chic, modern, edgy yet simple, definitely a perfect brand for women who love to make a statement with their outfit. Dinh proudly designs all of his collections here in San Francisco and manufactures them in a private studio in Ho Chi Minh city, Vietnam.

For the new collection, the brand is collaborating with Shop 657 to host a trunk show on November 7th from 6-9 P.M. The event is sponsored by Redbull, where beverages will be served for attendees.



Written by, Taufik Marasabessy, BFA Merchandising.